Joseph Matheny invented something in 1989 that nobody had a name for yet. He called it a story. The internet called it the first alternate reality game. The Navy called him to ask how he did it. He turned them down. Tonight he's in the basement explaining how he built an early AI, game-mastered Robert Anton Wilson at Esalen, and why QAnon looks so familiar to him. Some things are better understood when you know how the trick works.