Computer memory is officially worth more than gold, thanks to AI. So why do our CPUs and GPUs still act like selfish jerks and refuse to share it? They can and it's called Unified Memory, and in this video we’re breaking down the physical bottlenecks of traditional PC architecture and explaining how Apple - and now AMD and NVIDIA - are rewriting the rules of hardware efficiency. Special thanks to Professor Prashant Nair from UBC for lending his engineering expertise!